Mantra Advertising

adsIn my time of developing advertising campaigns, I’ve learned a simple but powerful truth: “Repetition builds awareness, and awareness drives product demand.” How repetition is achieved is a matter that confounds many business people and sales people alike.

Let’s define Mantra:

mantra |ˈmantrə, ˈmän-| (noun), A statement uttered repetitiously to aid in concentration and considered capable of creating transformation.

Good advertisements are statements or proclamations shared over and over designed to build brand awareness and product demand.

Think about how we learn. When we hear something our retention is limited to just a few minutes. We learn by hearing something repeated over and over. That is how we retain the message.

An example of advertising creating retention has occurred here in Oklahoma City.

When you hear the jingle that begins “Jewelry is the gift to give” you know the store and the event that is being promoted. The jingle was written and produced in 1956 and is still running today. As a matter of fact, shoppers are currently featured during the Christmas holidays singing that jingle in a commercial for the jeweler. It has even been sung on the Jay Leno show. The point is that the jeweler uses the same commercial to advertise their anniversary sale because it works…people know it and respond to it by shopping during with the jeweler during the sale.

I think that all businesses would love that kind of brand awareness and product demand. Interestingly, the need for repetition is the same in radio, TV, Social Media, Billboards, Newspaper, direct mail, directory listings, etc. Used effectively, it can create the desired results indefinitely.

So, here’s the good news: “Media advertising works and has a history that suggests that it will work effectively for you if the message strikes home and with the proper repetition.”

To find out how message content
and repetition might work for you in creating brand awareness and product demand call 405-285-7052.

Posted in Christmas Advertising, Effective Advertising, Effective Radio Ads, Newspaper Advertising, Online Marketing, Outdoor Advertising, Radio Advertising, Successful Advertising Methods, TV Advertising | Tagged , , , , , , , , , , , , , | Leave a comment

If You Want Direct Response Advertise on Radio

A trusted friend recommending a product or service is very persuasive. The human voice also conveys urgency better than printed words and pictures. That’s why so many products are sold on radio.

Among our clients, radio response has always been greater than TV and newspaper.  Among those who have experienced success with us on the radio let me share the response of a company with one product: a pain management rub. The product is new to the market. One 15 minute interview on a local OKC radio health and wellness program has netted the company same day sales that were six times greater than their advertising expenditure.

Would you consider that a wise use of money?

This story is just one of many success stories our clients have experienced with radio.

Other successes include measurable response for a pet crematory, churches, funeral parlor, a lakeside convenience store, a hardware store, landscaping, entertainment, car sound equipment, network marketing company and health food manufacturers and health food stores among others.

Our clients advertising responses show that radio works very well. Are you including radio in your marketing plans?

To ask question on how radio might work for you call 405-285-7052.




Posted in Advertising During a Recession, Effective Advertising, Effective Radio Ads, Media Platforms, Newspaper Advertising, Online Marketing, Outdoor Advertising, Radio Advertising, Small Business Owners, Social Media, Successful Advertising Methods, TV Advertising | Tagged , , | Leave a comment

9 Qualities Of Truly Confident People

First things first: Confidence is not bravado, or swagger, or an overt pretense of bravery. Confidence is not some bold or brash air of self-belief directed at others.

Confidence is quiet: It’s a natural expression of ability, expertise, and self-regard.

I’m fortunate to know a number of truly confident people. Many work with me at HubSpot, others are fellow founders of their own startups some of whom I’ve met through my angel investment activity. But the majority are people I’ve met through my career and who work in a variety of industries and professions.

It comes as no surprise they all share a number of qualities:

1. They take a stand not because they think they are always right… but because they are not afraid to be wrong.

Cocky and conceited people tend to take a position and then proclaim, bluster, and totally disregard differing opinions or points of view. They know they’re right – and they want (actually they need) you to know it too.

Their behavior isn’t a sign of confidence, though; it’s the hallmark of an intellectual bully.

Truly confident people don’t mind being proven wrong. They feel finding out what is right is a lot more important than being right. And when they’re wrong, they’re secure enough to back down graciously.

Truly confident people often admit they’re wrong or don’t have all the answers; intellectual bullies never do.

2. They listen ten times more than they speak.

Bragging is a mask for insecurity. Truly confident people are quiet and unassuming. They already know what they think; they want to know what you think.

So they ask open-ended questions that give other people the freedom to be thoughtful and introspective: They ask what you do, how you do it, what you like about it, what you learned from it… and what they should do if they find themselves in a similar situation.

Truly confident people realize they know a lot, but they wish they knew more… and they know the only way to learn more is to listen more.

3. They duck the spotlight so it shines on others.

Perhaps it’s true they did the bulk of the work. Perhaps they really did overcome the major obstacles. Perhaps it’s true they turned a collection of disparate individuals into an incredibly high performance team.

Truly confident people don’t care – at least they don’t show it. (Inside they’re proud, as well they should be.) Truly confident people don’t need the glory; they know what they’ve achieved.

They don’t need the validation of others, because true validation comes from within.

So they stand back and celebrate their accomplishments through others. They stand back and let others shine – a confidence boost that helps those people become truly confident, too.

4. They freely ask for help.

Many people feel asking for help is a sign of weakness; implicit in the request is a lack of knowledge, skill, or experience.

Confident people are secure enough to admit a weakness. So they often ask others for help, not only because they are secure enough to admit they need help but also because they know that when they seek help they pay the person they ask a huge compliment.

Saying, “Can you help me?” shows tremendous respect for that individual’s expertise and judgment. Otherwise you wouldn’t ask.

5. They think, “Why not me?”

Many people feel they have to wait: To be promoted, to be hired, to be selected, to be chosen… like the old Hollywood cliché, to somehow be discovered.

Truly confident people know that access is almost universal. They can connect with almost anyone through social media. (Everyone you know knows someone you should know.) They know they can attract their own funding, create their own products, build their own relationships and networks, choose their own path – they can choose to follow whatever course they wish.

And very quietly, without calling attention to themselves, they go out and do it.

6. They don’t put down other people.

Generally speaking, the people who like to gossip, who like to speak badly of others, do so because they hope by comparison to make themselves look better.

The only comparison a truly confident person makes is to the person she was yesterday – and to the person she hopes to someday become.

7. They aren’t afraid to look silly…

Running around in your underwear is certainly taking it to extremes… but when you’re truly confident, you don’t mind occasionally being in a situation where you aren’t at your best.

(And oddly enough, people tend to respect you more when you do – not less.)

8. … And they own their mistakes.

Insecurity tends to breed artificiality; confidence breeds sincerity and honesty.

That’s why truly confident people admit their mistakes. They dine out on their screw-ups. They don’t mind serving as a cautionary tale. They don’t mind being a source of laughter – for others and for themselves.

When you’re truly confident, you don’t mind occasionally “looking bad.” You realize that that when you’re genuine and unpretentious, people don’t laugh at you.

They laugh with you.

9. They only seek approval from the people who really matter.

You say you have 10k Twitter followers? Swell. 20k Facebook friends? Cool. A professional and social network of hundreds or even thousands? That’s great.

But that also pales in comparison to earning the trust and respect of the few people in your life that truly matter.

When we earn their trust and respect, no matter where we go or what we try, we do it with true confidence – because we know the people who truly matter the most are truly behind us.

Dharmesh Shah is founder/CTO at HubSpot and blogs somewhat regularly You can also find him on twitter: @dharmesh.

Posted in Effective Advertising, Media Platforms, Motivating Employees, Small Business Customer Service, Small Business Owners, Social Media | Tagged | Leave a comment

Advertise (Better)

jwood_logoAdvertise (Better)

Radio, TV and now Social media can drive leads, customers and sales.

On radio, people listen to their favorite music or hear the expression of opinions that challenge the normal way of thinking. In the midst are your commercials which people listen to whether at work, at home or in the car. People listen to what you have to say about yourself and hear why they should be shopping at your store. One of the advantages of radio is being able to target your audience. Getting your message in front of the right people leads to information gathering or added sales as well as customer loyalty.

TV relies on their viewers recalling what they saw from evening in front of the TV to shopping for that item the next day.  TV, like radio and social media allow you to get your message in front of the right people, those that you want to be your customers.

On Facebook, rather than just get your ad in front of huge a swath of people, you can target the right people.

Another perk of advertising on Radio, TV and Social Media? Word-of-mouth endorsements.


For more information on how you can advertise your business better contact Jim Wood at J. Wood & Associates LLC 405-285-7052

Posted in Effective Advertising, Media Platforms, Newspaper Advertising, Online Marketing, Outdoor Advertising, Radio Advertising, Social Media, Target Demo | Tagged , , , , , , | Leave a comment

Using the Power of Free To Generate Thousands of Dollars in Profits!

There is no more of an irresistible offer than FREE jwood_logo and businesses are using it everyday to create name awareness and product demand.  The free business model is now the foundation of entire industries: Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; install fancy coffeemakers in offices at no charge so you can sell managers expensive coffee sachets; install security systems in homes for free and sell the security system monitoring services. 

  • People are finding out more and more that the best way to make an educated decision about something is to try it and see how it works for you. If you don’t try it, you will never know how effective it can be.
  • Already there is a growing number of businesses that give away their services for free. Companies like Google, YouTube, Twitter, Facebook, Apple, Yahoo and many more have built their fortunes by marketing

So, whether it’s online marketing FREE or giving away razors to be able to sell the razor blades the idea of the power of FREE is growing and those who do create name awareness and product demand (customers).

One other thing, the companies mentioned as giving away free product are quickly becoming some of the largest and most profitable of any businesses. Just look at Apple and Google to see what we mean.

To find out how the Power of Free can help you grow your business contact Jim Wood at J. Wood & Associates LLC at 405-285-7052

Posted in Advertising During a Recession, Effective Advertising, Effective Radio Ads, Media Platforms, Newspaper Advertising, Online Marketing, Outdoor Advertising, Radio Advertising, Small Business Owners, Successful Advertising Methods, TV Advertising | Tagged , , , , | Leave a comment

Marketing’s Four P’s

Searching For Answers

Searching for Marketing Solutions

One of the deep-seated beliefs of the late Peter Drucker was that “The business enterprise has two — and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Marketing drives growth! Think that when compared to bean counters, IT department, consultants and legal representation, marketing is the only effort you make with your business that generates attention from your clientele as well as from those who have never shopped your store.  That attention leads to sales.  And yet, it is my concern that too many limit their growth by looking at “marketing” as an expense.

Business owners have attempted to protect themselves from a litigious society. Maybe that’s why law firms earn much more than marketing firms on average.

Businesses see the need to have great accountants to protect themselves from the IRS.

IT and the software they use can make your business easier to function. So, it is easy to accept the need for a department dedicated solely to “Information Technology.”

And yet, these departments may protect your business do not generate new income or sales.  marketing does.

What are your thoughts when considering an advertising agency?

Agencies offer more than advertising solutions. Agencies should offer ideas and understanding that can lead to solutions or problem solving.  Agencies, more and more, offer a logical approach to dealing with issues successfully and building name awareness and product demand.

Agencies specialize in a marketing mix that includes:

  • Product or service
  • Place
  • Price
  • Promotion

A good way to understand the “Four P’s” is by the questions you ask.

  1. What does the customer want from the product or service? What needs does it satisfy?
  2. What features does it have to meet these needs?
  3. How and where will the customer use it?
  4. What does it look like? How will customers experience it?
  5. What sizes and colors should it be?
  6. What is it to be called?
  7. How is it branded?
  8. How is it different from your competitors? (USP Unique Selling Position)
  9. What is the price that provides the product or service thta still give you sufficient profit and is still competitive?

Questions very depending on business type, but the answer to these will certainly help in understanding how marketing can help move your business forward to a new level of success.

Where do you see yourself and your business in this equation and how can marketing help you create growth in your business?

For more information on how an advertising agency can be of service to you contact Jim Wood at J. Wood & Associates LLC at 405-285-7052.


Posted in Advertising During a Recession, Business Needs Analysis, Effective Advertising, Effective Radio Ads, Media Platforms, Newspaper Advertising, Online Marketing, Outdoor Advertising, Radio Advertising, Small Business Customer Service, Small Business Owners, Social Media, Successful Advertising Methods, Target Demo, TV Advertising | Tagged , , , | Leave a comment

Abraham Lincoln Quote

“Determine that the thing can and shall be done, and then we shall find the way.”

Posted in Advertising During a Recession, Effective Advertising, Effective Radio Ads, Media Platforms, Motivating Employees, Newspaper Advertising, Online Marketing, Outdoor Advertising, Radio Advertising, Small Business Customer Service, Small Business Owners, Social Media, Successful Advertising Methods, Target Demo, TV Advertising | Leave a comment